IMATS London 2015 Haul

Sunday, 12 July 2015

I've been home from the IMATS for under 24 hours and I already miss it. Being surrounded by makeup and some amazingly talented makeup artists is basically heaven to me. The IMATS (International Makeup Artist Trade Show) is an event held annually in LA, New York, Vancouver, London, Toronto and Sydney. I've been once before back in 2013, so I was super happy to be going back this year. I shared my few of my photos from the day in my last post.

Make Up For Ever was where I got the best bargains. I ended up paying £59 for all my MUFE items, which is a bargain compared to the RRP! As for the stand they had, that was a disaster. The whole order/payment scheme was a awful. You basically had to wait for a sales assistant to come over to you (understandably, the stands where mental so its going to take a while), but they really didn't have enough staff. I waited about 45 minutes to have my order taken, which they write down and then they go and get the products, put them in a basket and put it by the till. You then wait for your name to be called out and you go and pay. This was the worst part. I waited a good hour till I got called over. They where taking card payments, and the card machine took ages to connect so everyone had to wait. I was paying by cash, I always do at events such as the IMATS. I'd recommend everyone to take cash over a card, it saves a lot of time!! But here's what I picked up...

 Make Up For Ever HD Foundation (£19.50)

I've wanted to try this foundation for a while now, but I didn't want to risk ordering and colour matching myself online. When I saw the price, and the perfect colour for me, I caved in and brought it. Although I know they've discontinued this and came out with a Ultra HD version, I'd like to see how the two compare.

Make Up For Ever Full Coverage Concealer (£14)

This was a "I don't know much about it, but I freakin need it" moment. Being that MUFE wasn't easily available it the UK, I'd never really known much about the products- whereas with brands such as MAC, I can just look at a lipstick and practically know the shade! But concealers aimed at being full coverage are my weakness. I love trying new concealers, so I swatched it on the back of my hand and loved the formula and coverage. In my order that went!

Make Up For Ever Smoothing Primer (£15.50)

MUFE recently came to the UK at Debenhams, so automatically my makeup loving self wanted to order some products; but knowing they would be at the IMATS with a discount, I managed to hold myself off ordering! This primer was one of the products I wanted to give try, so I'm glad I picked it up.

Make Up For Ever Aqua Creme in 14 (£10)

When I saw this on the stand, I fell in love. It's a beautiful deep burned copper brown. The Aqua Cremes are a waterproof multi-use product that can be used on the eyes, cheeks or lips. Being the colour it is, I'll be using it as a cream eye shadow.

Make Up For Ever Aqua Eyes in 52L (free!) 

Now I didn't actually choose or get charged for this item, I found it in my MUFE bag when I got home. I'm not sure if it was a mistake, or they gave out freebies, either way- free makeup, yes please! It's a really pretty colour I'd wear and will get use of so I'm glad.

The Urban Decay stand was absolutely packed pretty much all day. They had a 20% discount so everyone wanted in! Urban Decay are easily one of my favourite brands. I pretty sure most makeup enthusiasts have heard about the famous Naked palettes they do. I own the original Naked Palette, and it's well worth the hype it recieves. My mums also big Urban Decay eye shadow fan, she's got a couple of palettes and she brought the Naked 3 yesterday.

 I was also going to but the Naked Skin Concealer as I've heard a lot about that recently, but they'd sold out of all the lighter colours. I wish I'd actually picked up the Naked Skin Foundation as well because I've been wanting to try that, but I'd already brought the MUFE HD Foundation so I sort of put myself off buying it.

Urban Decay Naked Flushed in Native (£18)

I've wanted this for what feels like forever. I love how handy it is with the bronzer, highlight and blush in one handy palette. I used it today, and I'm already in love! The bronzer is beautiful, not too orange, and gives a 'natural' look, the highlighter... I'm seriously in love. It's honestly one of my favourite highlighters I've ever used. I just wanted to cover my whole face in it!! As for the blush, well I knew I was going to love it. Its pink, its beautiful, it applies beautifully, its the perfect Samm colour. I'm so glad I picked this up!

Urban Decay Revolution High Color Lipgloss in Failbait (£12)

This lipgloss caught my eye when I saw it on display. I swatched it, and it took about 0.4 seconds until it was in my basket. It's such a beautiful medium pink colour, I can see this becoming one of my favourites!

NYX was the first stand I went to. Back when I went in 2013 I can remember how busy NYX got, so I wanted to get there while I still had a chance! I didn't get as much as I thought I was going to from NYX. I went on the Saturday, and already a lot of the products I wanted had sold out- but I'm happy with the products I did purchase.

 NYX Primal Colors in Hot Fuchsia (£4ish)

I love bright coloured makeup. I'd choose a bright shadow over a neutral shadow anyday! So when I saw this shadow I had to pick it up. Although I normally tend to go for palettes over single shadows, I thought this colour was too beautiful not to buy. I've got a couple of ideas of looks I want to create using this colour!

NYX Soft Matte Lip Cream in Tokyo (£5ish)

I've never owned a soft matte lip cream from NYX. I've wanted to for a while but just never got around to ordering them. I only picked up one as I wasn't sure how I'd find the formula - although there was a few other beautiful colours that I was tempted by! I used this today, and paired it with the Morning Coffee Lip Liner from MAC... match made in heaven! It lasted really well and felt comfortable and not drying at all.

NYX Jumbo Eye Pencil in 609 French Fries and Sparkle Leopard (£5ish each)

I love NYX Jumbo Eye Pencils. They're such an easy product to use. You can either use them alone or as a base for eyeshadow. I got French Fries, a lovely bronze, and Sparkle Leopard, a warm copper bronze. Milk is another shade they do thats well raved about in the beauty community, and one I've been repurchasing for a couple of years. I also picked up the NYX sharpener, which I forgot to add into the picture.

Velour Lashes in Whispie Me Away (£15)

Back when I went to the IMATS in 2013, I brought some Velour Lashes in Complete Me. The quality really surprised me, and they lasted so long when taken care of. Wispy lashes are my favourite style so I can't wait to give them a try!

The Sugarpill stand was like a magical pink glittery little land. It was beautiful, and the staff looked absolutely amazing and adorable in their colour makeup and outfits. I love how the brand comes across, what they promote and how bloody cute everything is! If I was to own my own cosmetic company, it would be Sugarpill!

Sugarpill Loose Eyeshadow in Birthday Girl and Penelope (£8 each)

I love anything pink- the theme of my blog gives that away. So when I saw this little pot of pink glittery perfection called Birthday Girl, I had to own it. The lady that served me also said that when this sells out, they won't be stocking it again, which obviously meant I had to buy it! duh. I also picked up Penelope, a super reflective coper, probably my favourite purchase of the day!

Nars was one of the busiest stands at the IMATS. They had so many discounts, and a lot of limited edition sets for 45% off. My sister couldn't attend this year so I brought her a Narsissist eye palette set, and she loves it! Seeing it now, I wish I'd have picked one up for myself.

Nars Powder Foundation in Mont Blanc (around £20)

From the regular Nars line, I picked up this powder foundation. I've not heard much about it but I thought it looked nice. I like to use powder foundation to set my liquid foundation, and although it might sound a bit extreme, I find it works for my skin. I usually use the MAC Studio Fix powder, so I'm looking forward to giving this a try.

Crown 35 Colour Smoke It Out Palette (£21)

I'm a huge palette lover, and I own more that anyone needs. I was walking past the Crown Brush stand and I saw this palette. Like I said earlier, I love bright colours- so this really caught my eye. But I don't usually buy these type of palettes, by that I mean the palettes "cheap" black palettes with a big range of colours in. But something about this palette won me over. It's a really beautiful palette, and the shadows are large (bigger than a MAC shadow). I've watched most of the colours, and most of them are really nicely pigmented and buttery soft- with the exception of some being a bit chalky. They don't feel cheap, and the quality is really nice. For the price of this palette and the variety of colours you're getting, I'm glad I picked it up.

So that's everything I picked up at the IMATS yesterday. It was a great day, and I can't wait to go back next year! I'll be sure to review all my new products once I've started using them!


  1. Amazing haul! I really want to try some base products from MUFE they look lovely x
    Emma | Emmys Beauty Cave

  2. Thank you lovely, I'm enjoying them so far! xo

  3. I really wish I could go to imats. It looks like such an amazing beauty event, it's just I live up north and having children it's not always so easy to make it down to London. Looks like you grabbed some real bargains though and everything looks lovely. I hope you do some full reviews soon x

    Kate | A British Sparkle